Minimize Duplicate Content

• Craft optional excerpts on everything but the permalink page itself.
• For each post, write unique content (ie paraphrase) for the excerpt - don’t just use the first couple paragraphs!!! Don’t use the “read more” insert for WP, this creates DUPLICATE content!
• Meta robots noindex & rel-nofollow are your friends - printer friendly
• Make sure that each tag or category page (that pulls aggregate posts) has it’s own “sticky” post that resides at the top and explains the tag or category. This unique chunk of text will allow this page to be indexed.

Onpage Optimization

This is the part of SEO which is fully in your control. It’s basically the process of creating pages that conform to the standards so that search engines will be able to grasp the importance of the words or keywords in your content. Onpage Optimization techniques includes:

• Use keywords under Header tags like H1, H2, H3, etc. Usually, it’s best to place your primary keyword in your tags and your secondary keyword within the tags.
• Use keywords under Image alt attribute. Also, use keywords under title attributes of image and anchor tags.
• Use the keywords in the page title. This does not mean that you should make a very long title, you can shorten the title by separating the keywords with characters like “|”. The least amount of words you can place in the title, the more weight Search Engines will give to each of the keywords and the higher you will rank.
• Use the keyword under or tags.
• Search Engines will rank a page higher if the keywords appears both at the start and end of the page. It basically means that your main keyword should not jsut be in the middle of the page content.