Content is King

Create Title tags with keywords. For example, if your site is www.newegg.com and you sell Computer Parts and Accessories, instead of your title saying "Newegg", it should say something like "Newegg - Computer Parts and Accessories"

Use a lot of text on your site. At minimum we would recommend 100 words. Search engines cannot read graphics. If your site is primarily graphic based, then it will have trouble getting good rankings.

Create Meta Tags for your site. Meta Tags are code hidden in the background that tell search engines what your keywords and descriptions are. Almost all Web Design programs like DreamWeaver and Frontpage have an option to insert Keyword and Description Meta Tags. However, if you are hand coding with HTML then you can use our Meta Tags Generator to create Meta Tags.

Use your most important keywords about 3-8 times per 100 words.

You can use our Meta Tags and Keyword Analyzer to check your keyword Density and make sure your Meta Tags are in the correct format and length.

Create a lot of pages of content on your site

On each page of your site use relevant title tags that have keywords

If you are using a shopping cart system or have a database driven site, make sure it is search engine friendly and configured to pull the item titles and puts them in your title tags and descriptions are pulled to be placed in your Meta Tags.

Internal Linking Structure

Make sure that your most important pages are linked from all of your other pages.

If you are using graphical, Java Script or Flash based navigation and link buttons, then create text links on the bottom of all your pages.

Try to include keywords in your text links to your internal pages. This will tell the search engines what your pages are about.